When you’re running a startup, you’re in permanent advice-taking mode.
Regardless of your stage of development, boosting your SEO and getting your company in front of as many eyeballs as possible is key.
The challenge is that Google Almighty keeps rewriting the playbook, so staying on top of the latest developments takes considerable effort.
Luckily, there is no shortage of help – or so it seems.
Tips, tricks, guides, and good wishes fly in from all directions, even if you’re not looking for them.
Naturally, this deluge makes it harder to discern the really good advice from the dirge.
This is why I get stoked about a properly done, legit SEO blog when I come across one, and I’m about to lay some well-deserved praise on Backlinko now.
The brainchild of Brian Dean, this SEO guide does the distance and covers optimisation topics with competence and veracity without sacrificing comprehension and clarity.
The man behind the blog: Brian Dean
I like to know as much as possible about my instructors of record, figuratively speaking.
If I can clearly see what they have achieved, how they have found the success and celebrity which qualify them to mentor others, and where they position themselves in relation to their audience, I take this as a good sign.
Brian Dean of Backlinko lives and breathes the advice he disposes, and his communication style is casual and direct.
His story is one of sweat, work, falling flat on his face and getting back up again, with double the determination.
I like that.
It may seem like a cliche, but we’re talking startups and SEO here.
We are living the cliched life of online entrepreneurship where you fail four times before your first success.
Brian isn’t ashamed to lay bare his initial struggles and offers advice that has come to him the hard way.
He’s the kind of guy I listen to carefully.<
The tried-n-tested strategies and insights
Backlinko.com is, quite frankly, a treasure trove of real-life, vetted wisdom on successful online marketing.
Browsing through the SEO blog, I am pleased to note the diversity of topics and the case studies Brian has put on display for the curious SEO hacker.
All advice falls under the “white hat” category, in keeping with the man’s conviction that white-hat solutions bring better returns in the long run and also feel better.
I certainly cannot argue with that.
As I look through the posts, I find myself gaining further respect for Brian Dean of Backlinko.
He has crafted a genuinely useful SEO guide, brimful of “100% actionable” tips and hacks which he has personally developed, tested, tweaked, and unpacked for your education and practical use.
I cannot help smiling approvingly while I read his 201 Powerful SEO Tips.
these have all the bearings of experience Brian got while getting his hands dirty and diving headlong into the sea of SEO.
I don’t know about you, but I like my SEO guides well-travelled like that.<
A case study of a case study
Backlinko.com appeals with its emphasis on practice and the sharing of real experience.
I would recommend reading one of his case studies, like This SEO Checklist = 48.7% More Organic Traffic. Of course, all of us want organic traffic to boost sales, ultimately, so Brian is quick to tell the success story of Sean Falconier of Proven.com, taking the time to praise the man’s content marketing before blowing his own horn a little bit.
A true gentleman and a scholar, in other words.
Brian Dean has structured his case study attractively, presenting the success of his strategy first (48.7 per cent more organic traffic after three weeks and a whopping 88.39 per cent after six).
After convincing you what he’s gonna show you is good, he goes for the big reveal. I won’t take a deep dive into the strategies, but I enjoyed the mixture of rather obvious issues anyone would have thought to fix paired with more arcane and genuine “Aha!” points.
It’s a refreshingly realistic account of boosting organic traffic for an actual active website, backed up by screenshots and Google Analytics data.
It’s as hands-on as it gets.<
Searching around the Web, it’s not difficult to come across the few lukewarm reviews and the heaps of praise Brian Dean has garnered with his SEO blog.
“Brian Dean is a great SEO helper and he has a wonderful blog.” – alexn
“I purchased his previous course, which sold out, and also have the current one. I have to say, there’s no match, absolutely no match to the stuff he teaches. His support is pure class.” – abhi007
“Brian Dean is… one of the best SEO ‘gurus’ out there. His blog is top quality.” – dannyvm2
“Brian Dean is one of the smartest guy when it comes to White Hat SEO. He is the man when it comes to building high quality backlinks from high authority sites.” – mindlesswizard<
As you can tell, I rather like Backlinko.com, and I have good reasons to feel the way I feel.<
– Tried and tested SEO advice, complete with real-life case studies.
– A good variety of topics which will speak to many aspects of your SEO optimisation effort.
– Down-to-earth communication style and actionable advice.<
– Brian does not give it all away for free, and his SEO course is prohibitively expensive.
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